Question 1

When a focus group moderator debriefs the client after the final focus group,this is known as _______.

Accepted Answer

A)  third person technique
B)  brainstorming
C)  instant analysis
D)  groupthink
E)  none of the aboveF) A) and B)
G) B) and E)

Question 2

A final report of a set of focus groups typically consists of what?

Accepted Answer

A)  a PowerPoint presentation
B)  data tables
C)  lengthy written report
D)  discussion guide
E)  none of the aboveF) C) and D)
G) B) and D)

Question 3

An advantage of depth interviews is that group pressure is eliminated.

Accepted Answer

A) True 
 B)False

Question 4

5.	Which of the following academic backgrounds would a qualitative researcher most likely have?

Accepted Answer

A)  	Math
B)  	Natural sciences
C)  	Psychology
D)  	Computer sciences
E)  	None of the above are qualified for qualitative research.F) A) and E)
G) A) and B)

Question 5

An important goal of focus groups is that they should lead to immediately actionable results.

Accepted Answer

A) True 
 B)False

Question 6

Quantitative research typically uses larger sample sizes than qualitative research.

Accepted Answer

A) True 
 B)False

Question 7

Focus group moderator debriefing is referred to as instant analysis.

Accepted Answer

A) True 
 B)False

Question 8

Qualitative research blends with quantitative measures to provide a less thorough understanding of consumer demand.

Accepted Answer

A) True 
 B)False

Question 9

How do researchers prevent "professional" respondents from participating in focus groups?

Accepted Answer

A)  selecting a good moderator
B)  combining qualitative with quantitative research
C)  creating a discussion guide
D)  pre-screening respondents
E)  none of the aboveF) All of the above
G) None of the above

Question 10

Why do people participate in focus groups? What are a few things the moderator can do to encourage participation by participants once they are at the focus group facility?

Accepted Answer

Page 122 details 7 reasons that people p...

Question 11

Which of the following is not a client-focused skill needed by a focus group moderator?

Accepted Answer

A)  Understand the client's business.
B)  Be responsive and reliable.
C)  Provide effective feedback to the client.
D)  Have an appreciation for differences in people.
E)  All of the above are necessary client-focused skills.F) C) and D)
G) B) and D)

Question 12

It is becoming common for market researchers to combine qualitative and quantitative studies into a single project or series of projects.

Accepted Answer

A) True 
 B)False

Question 13

Generally,interaction with respondents is more personalized in descriptive studies than in focus groups.

Accepted Answer

A) True 
 B)False

Question 14

A written outline that describes the topics to be covered in a focus group is called a(n) ____________.

Accepted Answer

A)  discussion guide
B)  moderator's note
C)  survey
D)  debriefingE) C) and D)
F) B) and C)

Question 15

Generally,focus groups overshadow the use of other qualitative research tools.

Accepted Answer

A) True 
 B)False

Question 16

Why is it so important that there be a good rapport among focus group participants?

Accepted Answer

The key advantage of the focus group tec...

Question 17

Statistical skills are important for qualitative researchers.

Accepted Answer

A) True 
 B)False

Question 18

Focus group facilities probably have which of the following?

Accepted Answer

A)  video and audio taping equipment
B)  one-way mirror
C)  view room for clients
D)  informal living room ambiance
E)  all of the aboveF) A) and B)
G) B) and C)

Question 19

In-depth interviews typically are less expensive than focus groups.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following is not a limitation of qualitative research?

Accepted Answer

A)  greater opportunity for interviewer bias
B)  limited probing of respondents
C)  results not representative beyond those persons interviewed
D)  problems securing highly skilled researchers for qualitative research
E)  None of the above are limitations of qualitative research.F) B) and D)
G) C) and E)

Exam 5: A: Qualitative Research

Generally,focus groups overshadow the use of other qualitative research tools.

Correct AnswerverifiedShow Answer

Why do people participate in focus groups? What are a few things the moderator can do to encourage participation by participants once they are at the focus group facility?

Correct AnswerverifiedPage 122 details 7 reasons that people p...View AnswerShow Answer

In-depth interviews typically are less expensive than focus groups.

Correct AnswerverifiedShow Answer

An advantage of depth interviews is that group pressure is eliminated.

Correct AnswerverifiedShow Answer

Which of the following is not a limitation of qualitative research?

Correct AnswerverifiedShow Answer

A final report of a set of focus groups typically consists of what?

Correct AnswerverifiedShow Answer

Qualitative research blends with quantitative measures to provide a less thorough understanding of consumer demand.

Correct AnswerverifiedShow Answer

An important goal of focus groups is that they should lead to immediately actionable results.

Correct AnswerverifiedShow Answer

Which of the following is not a client-focused skill needed by a focus group moderator?

Correct AnswerverifiedShow Answer

How do researchers prevent "professional" respondents from participating in focus groups?

Correct AnswerverifiedShow Answer

Why is it so important that there be a good rapport among focus group participants?

Correct AnswerverifiedThe key advantage of the focus group tec...View AnswerShow Answer

It is becoming common for market researchers to combine qualitative and quantitative studies into a single project or series of projects.

Correct AnswerverifiedShow Answer

A written outline that describes the topics to be covered in a focus group is called a(n) ____________.

Correct AnswerverifiedShow Answer

Focus group facilities probably have which of the following?

Correct AnswerverifiedShow Answer

5. Which of the following academic backgrounds would a qualitative researcher most likely have?

Correct AnswerverifiedShow Answer

When a focus group moderator debriefs the client after the final focus group,this is known as _______.

Correct AnswerverifiedShow Answer

Focus group moderator debriefing is referred to as instant analysis.

Correct AnswerverifiedShow Answer

Statistical skills are important for qualitative researchers.

Correct AnswerverifiedShow Answer

Quantitative research typically uses larger sample sizes than qualitative research.

Correct AnswerverifiedShow Answer

Generally,interaction with respondents is more personalized in descriptive studies than in focus groups.

Correct AnswerverifiedShow Answer

Correct Answer
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Page 122 details 7 reasons that people p...
View Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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The key advantage of the focus group tec...
View Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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