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Organizations cannot gain a competitive advantage by enhancing existing products or services.

A) True
B) False

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The difference between the value that an activity generates and the cost of the activity is called the ________.


A) margin
B) turnover
C) revenue
D) profit

E) None of the above
F) B) and C)

Correct Answer

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Which of the following principles of competitive advantage is related to process implementations?


A) create new products
B) enhance services
C) reduce costs
D) differentiate products

E) A) and C)
F) B) and C)

Correct Answer

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Organizations can lock in customers by making it difficult or expensive for them to move to another product.

A) True
B) False

Correct Answer

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FunText is a company that owns an app used for text messaging. It recently offered a six month membership extension, to its existing customers, without any additional charges. Which competitive strategy is FunText trying to implement in this scenario?


A) creation of a new service
B) product differentiation
C) locking in customers
D) locking in suppliers

E) All of the above
F) A) and B)

Correct Answer

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Briefly explain process implementation in competitive strategies.

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Organizations can use various process im...

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A large software manufacturer attempts to lock in customers by making it difficult for them to substitute their software with one from another company. The strategy used by the company is referred to as ________.


A) switching costs strategy
B) low cost operation strategy
C) standardization strategy
D) marketing strategy

E) A) and B)
F) A) and C)

Correct Answer

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Which of the following statements is consistent with the central idea of business process design?


A) Technology should be used to supplement the existing value chain.
B) Business processes should focus on improving individual functional systems.
C) Organizations should create new business processes instead of improving existing systems.
D) Technology should be used to modify and improve standard business processes.

E) A) and C)
F) B) and C)

Correct Answer

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A retail company sells agricultural produce and consumer products. The company procures materials from farmers and local producers. This process is an example of ________.


A) outbound logistics
B) inbound logistics
C) operational management
D) internal marketing

E) B) and D)
F) None of the above

Correct Answer

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In the inbound logistics activity of a value chain, the manufacturer receives, stores, and disseminates inputs to a product.

A) True
B) False

Correct Answer

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An automobile company decides to improve the quality of its products and bring more variety into its entire product line. The company has decided to adopt ________.


A) focused cost leadership
B) industry-wide differentiation
C) industry-wide cost leadership
D) focused differentiation

E) A) and C)
F) None of the above

Correct Answer

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Which of the following value chain activities involves assisting users with handling of the products after sale, thus maintaining and enhancing the products' value?


A) inbound logistics
B) customer service
C) operations
D) outbound logistics

E) All of the above
F) A) and B)

Correct Answer

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Support activities in a value chain include the processes of finding vendors, setting up contractual arrangements, and negotiating prices.

A) True
B) False

Correct Answer

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The value chain of an organization determines its competitive strategy.

A) True
B) False

Correct Answer

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The primary activity of sales and marketing is the collection, storage, and physical distribution of the products to the buyers.

A) True
B) False

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In a manufacturing business, the materials ordering process transforms cash into a raw materials inventory.

A) True
B) False

Correct Answer

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The sales process involves sales and marketing as well as outbound logistics activities.

A) True
B) False

Correct Answer

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The difference between the total value added and the total costs incurred is called the ________ of the value chain.


A) actual value
B) total margin
C) total revenue
D) gross turnover

E) A) and B)
F) A) and C)

Correct Answer

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Which of the following principles of competitive advantage is related to process implementations?


A) create new products
B) enhance services
C) differentiate services
D) raise the barriers to market entry

E) A) and D)
F) A) and C)

Correct Answer

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Briefly explain product implementation in competitive strategies.

Correct Answer

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Organizations gain a competitive advanta...

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