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Exam 8: Retail, E-Commerce, and Mobile Commerce Technology

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Question 61

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Augmented reality technology is emerging as an alternative to Mobile Visual Search (MVS).

A) True
B) False

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Question 62

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While most businesses currently operate their e-commerce and mobile channels separately from the traditional retail channel,it is expected that strategies integrating the customer experience across channels will emerge,resulting in what the National Retail Federation refers to as the ________ retailing approach.

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Question 63

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Using Google Wallet,consumers can pay for goods in stores.At check out,mobile users simply pass or tap their phone on a merchant terminal and payment is transferred.Users receive an SMS text message confirmation.The Google Wallet and similar payment systems are based on _____________ technology.

________ exchanges are many-to-many e-marketplaces for indirect materials,such as office supplies,light bulbs,and cleaning materials used by any industry.

As part of its mobile check-in strategy,Macy's has partnered with ________ to create check-in programs that reinforce shopping behavior at retail outlets.

Using a fraudulent communication,such as an e-mail,to trick the receiver into divulging critical information such as account numbers,passwords,or other identifying information is ______________.

Technologies used by the retailer Macy's to engage mobile shoppers include all of the following except ________.

Once of the barriers to greater adoption of mobile commerce is consumer concern about privacy and security.

Instead of treating mobile commerce and traditional retailing as separate retail channels,the National Retail Federation recommends an integrated strategy called _________________ retailing.

In addition to paying bills through wireline banking or from ATMs,a number of companies are now providing their customers with the option of paying bills directly from a cell phone.This trend is proving particularly attractive to mobile users in __________.

Graphic images like the one below are typically used for ______________.

At sellers that are click-and-mortar companies,such as Levi's or GM,________ has (have) forced them to limit their B2C efforts,or not to sell direct online.

Customers can pay for products at Macy's using Google Wallet,a mobile payment app.At the register,customers tap their mobile device on a(n) __________ device in order to transfer funds to Macy's.

Dell sells millions of dollars of refurbished computer equipment each year through its @delloutlet Twitter account,which is referred to as ________.

Duplicating the Electronic Serial Number (ESM) of one phone and using it in a second phone is called ___________.This allows the perpetrator to have calls and other transactions billed to the original phone.

Exchanges are sites that are open to the public at all times and where many buyers and sellers conduct business transactions.

Web and mobile technologies have disrupted the business strategies of retailers as consumers can quickly and easily research product prices.What do retailers need to do to stay competitive given how empowered consumers have become?

Using Google Wallet,consumers can pay for goods in stores.At check out,mobile users simply pass or tap their phone on a merchant terminal and payment is transferred.Users receive an SMS text message confirmation.The Google Wallet and similar payment systems are based on NFC technology.

Starbucks allows customers to pay with their mobile devices.Customers create an account with Starbucks as part of the retailer's loyalty program,and transfer money to a pre-paid account.Upon check out,users activate the Starbucks app,which creates a bar code or QR code that can be scanned at check out.

Mobile _________ allow users to pay for goods and services using their smartphone or other mobile device to transfer funds in a way that is convenient,safe,and secure.