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Exam 8: Web Analytics, Web Mining, and Social Analytics

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Question 31

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Analyzing server ________ files is the traditional way to collect Web site information for on-site Web analytics.

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Question 32

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What is one major way that Web-based social media is the same as publishing media?

A) They cost the same to publish.
B) They have the same immediacy of updates.
C) They require the same skill and training to publish.
D) They can both reach a global audience.

E) C) and D)
F) A) and C)

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Question 33

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Web crawlers or spiders collect information from Web pages in an automated or semi-automated way. Only the text of Web pages is collected by crawlers.

Common sources of traffic to your Web site include all of the following EXCEPT

________ statistics help you understand whether your specific marketing objective for a Web page is being achieved.

Consistent high quality, higher publishing frequency, and longer time lag are all attributes of industrial publishing when compared to Web publishing.

________ is a segmentation metric for social networks that measures the strength of the bonds between actors in a social network.

Search engine optimization (SEO) techniques play a minor role in a Web site's search ranking because only well-written content matters.

Social networks consist of nodes, representing individuals or organizations and ________, which relate them.

________ is far and away the most popular search engine.

In the extremist groups case study, what approach is used to discover the ideology and fund raising of extremist groups through their Web sites?

A ________ Web site contains links that send traffic directly to your Web site.

It is possible to use prescriptive tools for Web analytics to describe current Web site use comprehensively.

Clickstream analysis does not need users to enter their perceptions of the Web site or other feedback directly to be useful in determining their preferences.

Many Web analytics tools are free to download and use, including Google Web Analytics.

Search engines do not search the entire Web every time a user makes a search request, for all the following reasons EXCEPT

A(n) ________ engine is a software program that searches for Web sites or files based on keywords.

A low number of ________ views may be the result of poor Web site design.

Social media analytics companies provide integrated support that is helpful to many parts of a business, not only the Sales and Marketing functions.

PageRank for Webpages is useful to Web developers for which of the following reasons?