Question 1

Collecting information about audience members concerning their age range, gender, and ethnicity is part of

Accepted Answer

A)   a situational analysis.
B)   a psychological analysis.
C)   a diversity analysis.
D)   a demographic analysis.E) B) and C)
F) B) and D)

Question 2

A captive audience would BEST be described as

Accepted Answer

A)   people who must attend.
B)   people who choose to attend.
C)   people who do not attend.
D)   people who may or may not attend.E) B) and C)
F) A) and B)

Question 3

When you ethically use the information you gathered to customize your speech to your audience, you are performing

Accepted Answer

A)   demographic analysis.
B)   ethnocentrism.
C)   audience adaptation.
D)   psychological analysis.E) A) and C)
F) A) and D)

Question 4

An examination by the speaker of the time and place of the speech, size of the expected audience, and the speaking occasion is a

Accepted Answer

A)   situational analysis.
B)   formal analysis.
C)   demographic analysis.
D)   numerical analysis.E) All of the above
F) A) and C)

Question 5

You're deciding on a speech topic, but need some information from your audience. Rather than asking them to divulge out loud their opinions on a couple of topics, you design a short questionnaire. The questionnaire asks whether a person agrees or disagrees with a series of statements regarding various topics. What form of survey are you using?

Accepted Answer

A)   a close-ended, formal audience analysis survey
B)   a close-ended, informal audience analysis survey
C)   an open-ended, formal audience analysis survey
D)   an open-ended, informal audience analysis surveyE) None of the above
F) B) and C)

Question 6

When a speaker uses terms like "African-American" and "Asian-American," the speaker is attending to

Accepted Answer

A)   racial elements of psychological audience analysis.
B)   ethnic elements of demographic audience analysis.
C)   elements of situational audience analysis.
D)   cultural elements of psychological audience analysis.E) A) and B)
F) C) and D)

Question 7

Finding out that you will give your speech to an all-male audience who are around 30 years old is a form of

Accepted Answer

A)   demographic analysis.
B)   socioeconomic analysis.
C)   situational analysis.
D)   psychological analysis.E) A) and B)
F) None of the above

Question 8

In a psychological analysis, which of the following concepts are what the audience holds to be true or false?

Accepted Answer

A)   values
B)   attitudes
C)   beliefs
D)   feelingsE) A) and B)
F) A) and C)

Question 9

Asking for the audience's average age is an example of an open-ended question.

Accepted Answer

A) True 
 B)False  False

Question 10

Trying to determine an audience's beliefs or attitudes about a speech topic is termed

Accepted Answer

A)   psychological analysis.
B)   environmental analysis.
C)   informational analysis.
D)   demographic analysis.E) A) and B)
F) A) and C)

Question 11

The culturally-based perception of self as masculine or feminine is

Accepted Answer

A)   gender.
B)   ethnocentrism.
C)   sexuality.
D)   socioeconomic status.E) All of the above
F) A) and D) A

Question 12

Audience analysis is the process of examining information about your listeners.

Accepted Answer

A) True 
 B)False

Question 13

_____ questions allow for unrestricted answers, rather than limiting answers to choices or alternatives.

Accepted Answer

A)   Closed-ended
B)   Critical thinking
C)   Informal
D)   Open-endedE) All of the above
F) None of the above

Question 14

Brent was presenting a speech on Type I diabetes, a disease that he had suffered from for years. He decided not to mention this fact to his audience. Which statement concerning Brent's speech is themostaccurate?

Accepted Answer

A)   A speaker should not mention personal experiences, as they sound like bragging.
B)   A speaker should not mention negative personal experiences, only positive ones.
C)   A speaker needs only facts and figures to build his credibility to the audience.
D)   A speaker's personal experience makes him more credible to his audience.E) A) and C)
F) C) and D)

Question 15

Multiple-choice, tru, and agreedisagree questions are examples of open-ended questions.

Accepted Answer

A) True 
 B)False

Question 16

A speaker who analyzes the audience's income, occupation, and education is interested in its

Accepted Answer

A)   cultural awareness.
B)   individualism.
C)   ethnicity.
D)   socioeconomic status.E) None of the above
F) C) and D)

Question 17

What is ethnocentrism?

Accepted Answer

A)   the belief that almost everyone in a cultural group will agree on core beliefs and values
B)   the attitude that the diverse cultural beliefs around the world should be respected by all
C)   the attitude that one's own cultural approach is superior to those from other cultures
D)   the belief that although cultures are different, they all favor peace and harmonyE) None of the above
F) C) and D)

Question 18

Making references to the political, social, service, or professional groups your listeners belong to can help you tailor your speech to your specific audience.

Accepted Answer

A) True 
 B)False

Question 19

Observing your audience and asking questions about them are forms of

Accepted Answer

A)   formal audience analysis.
B)   environmental analysis.
C)   informal audience analysis.
D)   gathering supporting material.E) A) and B)
F) C) and D) C

Question 20

For her informative speech assignment, Carol has chosen biomedical ethics as her topic. But before she begins, she compiles a questionnaire for audience members to determine their personal knowledge,interest, and attitudes about this issue. What is the term for this technique?

Accepted Answer

A)   formal audience analysis
B)   informal audience analysis
C)   informal situational analysis
D)   formal situational analysisE) B) and C)
F) None of the above

Exam 6: Analyzing Your Audience

Collecting information about audience members concerning their age range, gender, and ethnicity is part of

Correct Answer
verified

A captive audience would BEST be described as

Correct Answer
verified

When you ethically use the information you gathered to customize your speech to your audience, you are performing

Correct Answer
verified

An examination by the speaker of the time and place of the speech, size of the expected audience, and the speaking occasion is a

Correct Answer
verified

Correct Answer
verified

When a speaker uses terms like "African-American" and "Asian-American," the speaker is attending to

Correct Answer
verified

Finding out that you will give your speech to an all-male audience who are around 30 years old is a form of

Correct Answer
verified

In a psychological analysis, which of the following concepts are what the audience holds to be true or false?

Correct Answer
verified

Asking for the audience's average age is an example of an open-ended question.

Correct Answer
verified
False

Trying to determine an audience's beliefs or attitudes about a speech topic is termed

Correct Answer
verified

The culturally-based perception of self as masculine or feminine is

Correct Answer
verified
A

Audience analysis is the process of examining information about your listeners.

Correct Answer
verified

_____ questions allow for unrestricted answers, rather than limiting answers to choices or alternatives.

Correct Answer
verified

Brent was presenting a speech on Type I diabetes, a disease that he had suffered from for years. He decided not to mention this fact to his audience. Which statement concerning Brent's speech is themostaccurate?

Correct Answer
verified

Multiple-choice, tru, and agreedisagree questions are examples of open-ended questions.

Correct Answer
verified

A speaker who analyzes the audience's income, occupation, and education is interested in its

Correct Answer
verified

What is ethnocentrism?

Correct Answer
verified

Making references to the political, social, service, or professional groups your listeners belong to can help you tailor your speech to your specific audience.

Correct Answer
verified

Observing your audience and asking questions about them are forms of

Correct Answer
verified
C

For her informative speech assignment, Carol has chosen biomedical ethics as her topic. But before she begins, she compiles a questionnaire for audience members to determine their personal knowledge,interest, and attitudes about this issue. What is the term for this technique?

Correct Answer
verified

Exam 6: Analyzing Your Audience

Collecting information about audience members concerning their age range, gender, and ethnicity is part of

Correct AnswerverifiedShow Answer

A captive audience would BEST be described as

Correct AnswerverifiedShow Answer

When you ethically use the information you gathered to customize your speech to your audience, you are performing

Correct AnswerverifiedShow Answer

An examination by the speaker of the time and place of the speech, size of the expected audience, and the speaking occasion is a

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

When a speaker uses terms like "African-American" and "Asian-American," the speaker is attending to

Correct AnswerverifiedShow Answer

Finding out that you will give your speech to an all-male audience who are around 30 years old is a form of

Correct AnswerverifiedShow Answer

In a psychological analysis, which of the following concepts are what the audience holds to be true or false?

Correct AnswerverifiedShow Answer

Asking for the audience's average age is an example of an open-ended question.

Correct AnswerverifiedFalse

Trying to determine an audience's beliefs or attitudes about a speech topic is termed

Correct AnswerverifiedShow Answer

The culturally-based perception of self as masculine or feminine is

Correct AnswerverifiedA

Audience analysis is the process of examining information about your listeners.

Correct AnswerverifiedShow Answer

_____ questions allow for unrestricted answers, rather than limiting answers to choices or alternatives.

Correct AnswerverifiedShow Answer

Brent was presenting a speech on Type I diabetes, a disease that he had suffered from for years. He decided not to mention this fact to his audience. Which statement concerning Brent's speech is themostaccurate?

Correct AnswerverifiedShow Answer

Multiple-choice, tru, and agreedisagree questions are examples of open-ended questions.

Correct AnswerverifiedShow Answer

A speaker who analyzes the audience's income, occupation, and education is interested in its

Correct AnswerverifiedShow Answer

What is ethnocentrism?

Correct AnswerverifiedShow Answer

Making references to the political, social, service, or professional groups your listeners belong to can help you tailor your speech to your specific audience.

Correct AnswerverifiedShow Answer

Observing your audience and asking questions about them are forms of

Correct AnswerverifiedC

For her informative speech assignment, Carol has chosen biomedical ethics as her topic. But before she begins, she compiles a questionnaire for audience members to determine their personal knowledge,interest, and attitudes about this issue. What is the term for this technique?

Correct AnswerverifiedShow Answer

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False

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A

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C

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