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1. Data Warehouse
2. Analytica...View Answer
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1. Data Warehouse
2. Analytica...
2. Analytica...
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Contrary to the mechanics underlying the...View Answer
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Contrary to the mechanics underlying the...
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De-marketing is marketers' attempts to l...View Answer
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De-marketing is marketers' attempts to l...
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With customization, the company modifies the web site to suit the needs of thecustomer. With personalization, the customer modifies the web site to suit his/herown purposes.
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With customization, the company modifies the web site to suit the needs of thecustomer. With personalization, the customer modifies the web site to suit his/herown purposes.
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Dialogues enable a company to:
• Maintain continuous connections with customers
• Provide customers with customized products and services
• Involve the customer as a partner in development and production of products and services
• Avoid customer dissatisfaction
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Dialogues enable a company to:
• Maintain continuous connections with customers
• Provide customers with customized products and services
• Involve the customer as a partner in development and production of products and services
• Avoid customer dissatisfaction
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• They are more likely to "chu...View Answer
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• They are more likely to "chu...
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A) A consistent view of the customer from beginning to end of the relationship
B) Customer data from all business areas
C) Customer data from all touch points
D) A hierarchy of effects of customer behavior
E) A,B and C are all aspects of a 360 degree view
F) D) and E)
G) A) and E)
G) A) and E)
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answer. Consumers are more willing to en...View Answer
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answer. Consumers are more willing to en...
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The objectives of CRM systems include:
• Identification of potential customers
• Understanding of customer needs, both current and latent
• Differentiating profitable from unprofitable customers and segments
• Decreasing attrition by increasing value and satisfaction
• Increasing usage of current products and services
• Increasing usage of a greater number of a company's products and services
• Increasing usage of more prestige items produced by a company (trading-up)
• Increasing customer service and satisfaction
• Improving campaign management
• Increasing referrals
• Winning back lost customers
• Moving customers up the relationship hierarchy from strangers to acquaintances to friends to partners
• Integrating marketing and sales efforts throughout the various channels used by the company
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verified
The objectives of CRM systems include:
• Identification of potential customers
• Understanding of customer needs, both current and latent
• Differentiating profitable from unprofitable customers and segments
• Decreasing attrition by increasing value and satisfaction
• Increasing usage of current products and services
• Increasing usage of a greater number of a company's products and services
• Increasing usage of more prestige items produced by a company (trading-up)
• Increasing customer service and satisfaction
• Improving campaign management
• Increasing referrals
• Winning back lost customers
• Moving customers up the relationship hierarchy from strangers to acquaintances to friends to partners
• Integrating marketing and sales efforts throughout the various channels used by the company
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• Customers should be managed as importa...View Answer
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• Customers should be managed as importa...
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