A) the same product class cannot be used to attack different gender markets
B) grooming equipment may be needed by men but certainly not by women
C) there are different needs and wants for the same product category among different genders
D) markets should not be segmented based on gender
E) all products are clearly marketed for the primary consumption of both men and women
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True/False
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Multiple Choice
A) income
B) occupational
C) educational
D) lifestyle
E) gender
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True/False
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Multiple Choice
A) it takes into account the climate of different regions.
B) the needs and wants of customers remain constant based on demographic differences
C) it uses easily identifiable characteristics of human populations such as lifestyle
D) it is relatively easy to measure the variables used in this approach to segmentation
E) the demand for all kinds of products is determined by where a person lives
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Essay
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View Answer
Multiple Choice
A) It divides consumer groups based on a variety of readily measurable descriptive factors about the group.
B) In most instances, it is an insufficient criterion in and of itself.
C) It does not consider climate while segmenting markets.
D) It does not consider the size of population while segmenting markets.
E) It is useful because the demand for all kinds of products is determined by where a person lives.
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Multiple Choice
A) the baby boomer generation
B) the millennial generation
C) Generation Y
D) Generation X
E) Generation Z
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Multiple Choice
A) grouping older customers into one group is an approach that fails to consider the vast differences in other important variables
B) chronological age and psychological age are the same
C) older consumers exhibit very little differences from person to person on things such as income, mobility, and work status
D) this approach ignores chronological age
E) this approach presumes irregularity of consumer needs and wants by age
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Multiple Choice
A) political stability
B) marketing opportunities
C) sociocultural revolution
D) foreign policy changes
E) population growth
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Multiple Choice
A) occupational
B) psychographic
C) geographic
D) educational
E) gender
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True/False
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Essay
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View Answer
Multiple Choice
A) segmentation
B) positioning
C) production
D) sales
E) distribution
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Multiple Choice
A) large companies to dominate a market
B) start-up firms to enter a market as a focus player
C) multinational companies to enter a new market
D) software consulting firms that use Internet marketing
E) large e-commerce businesses to attract new customers
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Multiple Choice
A) repositioning
B) one-to-one marketing
C) concentration
D) tertiary target marketing
E) 80/20 rule
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Multiple Choice
A) service
B) image
C) price
D) personnel
E) innovative
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Multiple Choice
A) the baby boomer generation
B) the silent generation
C) Generation Y
D) Generation X
E) the Millennial generation
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True/False
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Multiple Choice
A) Occupational
B) Social
C) Age
D) Gender
E) Educational
Correct Answer
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