Question 1

In selecting the proper survey method, researchers balance:

Accepted Answer

A)   the cost of the project with what the client is willing to pay
B)   the time limitation of the client with the speed at which surveys must be conducted in order to have a profitable research firm
C)   the quality of information desired with the requirement to take advantage of today's technology
D)   the quality of information desired with time deadlines and budget constraints
E)   what their employer wants, in addition to what the researchers wantF) B) and D)
G) A) and D)

Question 2

Which of the following is NOT a potential shortcoming of the telephone survey?

Accepted Answer

A)   The respondent cannot be shown anything.
B)   It does not permit the interviewer to make various face-to-face judgments and evaluations.
C)   It does not permit a high quality sample.
D)   It does not allow for the observation of body language, facial expressions, or eye contact.
E)   The increased use of answering machines.F) D) and E)
G) A) and D)

Question 3

A CATI is a form of person-administered interview.

Accepted Answer

A) True 
 B)False

Question 4

Telephone surveys may be preferable to face-to-face surveys when the topics being addressed are sensitive.

Accepted Answer

A) True 
 B)False

Question 5

The three major ways to collect data are: have a person ask the questions, have a computer assist or conduct the questioning, or allow the respondents themselves to complete the survey.

Accepted Answer

A) True 
 B)False

Question 6

The most popular type of self-administered survey is the:

Accepted Answer

A)   group self-administered surveys
B)   drop-off surveys
C)   e-mail surveys
D)   mail surveys
E)   anonymous surveysF) A) and B)
G) A) and C)

Question 7

Which of the following is a NOT a disadvantage of person-administered surveys?

Accepted Answer

A)   They are slower than other methods.
B)   They are more expensive.
C)   They are prone to errors.
D)   They are rigid, not adaptable.
E)   Respondents may fear interview evaluation.F) All of the above
G) A) and B)

Question 8

What are some of the problems associated with traditional telephone interviews?

Accepted Answer

A)   mistakes in administering the questions
B)   insufficient call back for not-at-homes
C)   dishonest interviewers
D)   all of the above
E)   none of the aboveF) D) and E)
G) A) and D)

Question 9

Advantages of CATI include:

Accepted Answer

A)   interviews can be conducted via TV cable
B)   cable and TV interviewing may be conducted simultaneously
C)   the computer dials the respondent, brings up the questions to the interviewer, and moves ahead to the appropriate question
D)   it can be enhanced with the drop-off survey technique
E)   low setup costsF) A) and C)
G) B) and C)

Question 10

Self-selection bias is very strong in in-home interviewing.

Accepted Answer

A) True 
 B)False

Question 11

Which of the following is not a question to consider when choosing a survey method?

Accepted Answer

A)   What is the incidence rate?
B)   How much money is there for data collection?
C)   How much time is there for data collection?
D)   What type of respondent interaction is required?
E)   Which is the easiest method for the researcher?F) A) and E)
G) B) and C)

Question 12

Telephone surveys have the potential to provide a high-quality sample.

Accepted Answer

A) True 
 B)False

Question 13

Karen, of Standard Research, contemplates which survey method she will use for a client. She must balance:

Accepted Answer

A)   the cost of the project with the level of statistical analysis that will be used
B)   the time limitation of the client with the requirement that the surveys be representative
C)   the lower quality of information generated by using a totally computer-administered survey with the desire to make additional profits using the latest technology
D)   the quality of information desired with time deadlines and budget constraints
E)   the wishes of the employees at Standard ResearchF) All of the above
G) A) and E)

Question 14

Which of the following data collection modes comes closest to being patterned after the "man-on-the-street" interview?

Accepted Answer

A)   person-on-the-street interview
B)   mall-intercept interview
C)   drop-off survey
D)   mail survey
E)   interviewer approach interviewF) C) and D)
G) B) and D)

Question 15

Tom Cardinal of "Healthy" Cookies is concerned about the costs of conducting some upcoming research. He understands that mail surveys have some of the lowest costs of all the data collection methods. He asks Jeanne Daniel, marketing research consultant, what would happen if a mail survey were used. Jeanne explained that, compared to online or telephone surveys, a mail survey would have taken much longer, and the response rate would have been:

Accepted Answer

A)   under 20 percent
B)   between 35 and 37 percent
C)   above 60 percent
D)   around 30 percent
E)   about 55 percentF) A) and E)
G) A) and B)

Question 16

Surveys involve interviews with a large number of respondents using a predesigned questionnaire.

Accepted Answer

A) True 
 B)False

Question 17

With a CATS system, interviews are conducted entirely by computers.

Accepted Answer

A) True 
 B)False

Question 18

One of the disadvantages of computer-administered surveys is that they cannot depict pictures, video, or other graphics to the respondent.

Accepted Answer

A) True 
 B)False

Question 19

Most CATI systems are programmed to make wrong answers impossible.

Accepted Answer

A) True 
 B)False

Question 20

All malls allow for as many research firms who wish to intercept shoppers because it attracts more customers.

Accepted Answer

A) True 
 B)False

Exam 9: Survey Data-Collection Methods

Which of the following is a NOT a disadvantage of person-administered surveys?

Correct Answer
verified

Correct Answer
verified

Self-selection bias is very strong in in-home interviewing.

Correct Answer
verified

Telephone surveys may be preferable to face-to-face surveys when the topics being addressed are sensitive.

Correct Answer
verified

A CATI is a form of person-administered interview.

Correct Answer
verified

What are some of the problems associated with traditional telephone interviews?

Correct Answer
verified

With a CATS system, interviews are conducted entirely by computers.

Correct Answer
verified

Telephone surveys have the potential to provide a high-quality sample.

Correct Answer
verified

Which of the following is not a question to consider when choosing a survey method?

Correct Answer
verified

Karen, of Standard Research, contemplates which survey method she will use for a client. She must balance:

Correct Answer
verified

Advantages of CATI include:

Correct Answer
verified

Most CATI systems are programmed to make wrong answers impossible.

Correct Answer
verified

In selecting the proper survey method, researchers balance:

Correct Answer
verified

Which of the following is NOT a potential shortcoming of the telephone survey?

Correct Answer
verified

The most popular type of self-administered survey is the:

Correct Answer
verified

Surveys involve interviews with a large number of respondents using a predesigned questionnaire.

Correct Answer
verified

One of the disadvantages of computer-administered surveys is that they cannot depict pictures, video, or other graphics to the respondent.

Correct Answer
verified

All malls allow for as many research firms who wish to intercept shoppers because it attracts more customers.

Correct Answer
verified

Which of the following data collection modes comes closest to being patterned after the "man-on-the-street" interview?

Correct Answer
verified

The three major ways to collect data are: have a person ask the questions, have a computer assist or conduct the questioning, or allow the respondents themselves to complete the survey.

Correct Answer
verified

Exam 9: Survey Data-Collection Methods

Which of the following is a NOT a disadvantage of person-administered surveys?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Self-selection bias is very strong in in-home interviewing.

Correct AnswerverifiedShow Answer

Telephone surveys may be preferable to face-to-face surveys when the topics being addressed are sensitive.

Correct AnswerverifiedShow Answer

A CATI is a form of person-administered interview.

Correct AnswerverifiedShow Answer

What are some of the problems associated with traditional telephone interviews?

Correct AnswerverifiedShow Answer

With a CATS system, interviews are conducted entirely by computers.

Correct AnswerverifiedShow Answer

Telephone surveys have the potential to provide a high-quality sample.

Correct AnswerverifiedShow Answer

Which of the following is not a question to consider when choosing a survey method?

Correct AnswerverifiedShow Answer

Karen, of Standard Research, contemplates which survey method she will use for a client. She must balance:

Correct AnswerverifiedShow Answer

Advantages of CATI include:

Correct AnswerverifiedShow Answer

Most CATI systems are programmed to make wrong answers impossible.

Correct AnswerverifiedShow Answer

In selecting the proper survey method, researchers balance:

Correct AnswerverifiedShow Answer

Which of the following is NOT a potential shortcoming of the telephone survey?

Correct AnswerverifiedShow Answer

The most popular type of self-administered survey is the:

Correct AnswerverifiedShow Answer

Surveys involve interviews with a large number of respondents using a predesigned questionnaire.

Correct AnswerverifiedShow Answer

One of the disadvantages of computer-administered surveys is that they cannot depict pictures, video, or other graphics to the respondent.

Correct AnswerverifiedShow Answer

All malls allow for as many research firms who wish to intercept shoppers because it attracts more customers.

Correct AnswerverifiedShow Answer

Which of the following data collection modes comes closest to being patterned after the "man-on-the-street" interview?

Correct AnswerverifiedShow Answer

The three major ways to collect data are: have a person ask the questions, have a computer assist or conduct the questioning, or allow the respondents themselves to complete the survey.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified