FiltersDone

Question type

Essay

Multiple Choice

Short Answer

True False

Matching

Exam 16: Using Effective Promotions

Show Answer

Share

---

All types

Filters

Study FlashcardsPractice ExamLearn

Question 141

True/False

Review LaterAdd Note

Review Later

The hallmark of an effective salesperson is the ability to complete a sale as soon as the sales presentation is completed.

A) True
B) False

Correct Answer

verified

Show Answer

Question 142

Multiple Choice

Review LaterAdd Note

Review Later

In evaluating the best advertising medium to reach a specific target market the clear choice is:

A) cable television.
B) newspapers.
C) network television.
D) direct mail.

E) A) and B)
F) A) and C)

Correct Answer

verified

Show Answer

Question 143

True/False

Review LaterAdd Note

To execute an effective promotional strategy,firms are required to choose between a push strategy and a pull strategy.

When marketers advertise on a big online search engine like Bing or Google,they can reach the people they most want to reach.

In evaluating personal selling it is safe to conclude that it represents a form of individualized advertising.

Global advertising can save companies money in research and ad design.

When it comes to reaching global markets,evidence supports the conclusion that the "one size fits all" approach to promotional mix design is best.

Independent producers can create self-published syndicated "radio shows" using:

An online diary that looks like a Web page but is easier to create and update is called a(n) :

Personal selling in the B2B market represents a relatively inexpensive method of promoting a firm's products.

Indiana Processing promotes its services through Mechanical Engineers Today,a trade magazine that charges Indiana Processing and other companies $5000 per page for ______________ to help offset the magazine's publishing costs.

Mini-Case The Xer-Wise Corporation manufactures and markets high quality home exercise equipment.The firm has just developed a new piece of equipment that top executives believe will be a big seller if promoted correctly.The new product uses a system of adjustable weights that can be arranged in various ways to allow the user to perform exercises that tone all major muscle groups.Additionally,unlike other strength building machines,this equipment also incorporates a recumbent bicycle to provide a complete aerobic workout.The entire piece of equipment is easy to assemble,and when not in use it can be folded into a compact unit that is easy to store.A group of fitness experts have tested the equipment and have provided rave reviews.Company executives believe that this product,called the MuscleMaster,will appeal to busy young adults living in relatively small apartments.Melody Fitt and Tom Trym have been assigned the responsibility of developing a promotion mix for this product.The team of Fitt and Trym is convinced that they can develop a successful promotion mix for this outstanding product. -Due to the unique nature of this product,Tom and Melody have decided to develop a half-hour TV program to demonstrate the benefits of the MuscleMaster.It is hoped that this __________ will provide a great start in the market.

Podcasting is a means of distributing audio and video programs but these programs can only be seen and heard using technology such as an Apple iPod.

In 2011,Facebook ™ started a program where its members would get rewards in the form of "credits" that could be redeemed to make purchases on Facebook Deals™,a new daily deal site operated by Facebook that is similar to Groupon™,the most well-known daily deal website.Each time a member convinces others to watch certain ads,it gets Facebook credits.In marketing,we refer to this form of promotion as ________________.

The primary purpose of a push strategy is to:

Direct mail is usually the best advertising medium to reach specific target markets and ranks number one in overall advertising expenditures.

Advocacy advertising is advertising that supports a particular view of an issue such as gun control.

The purpose of interactive promotion is to create a monologue that convinces customers to act quickly.

Institutional advertising creates an attractive image for an organization rather than for a product.

Jake and Janelle loved to prepare gourmet meals for friends and family.They started a business of preparing theme type dinners for friends who were having parties.To generate even more interest in the business,Janelle created _________________ on her website.She posted pictures of events,and close-ups of the food they served.She encouraged patrons and others to post reviews,comments,and favorite recipes,and to share their own party ideas.Her promotion became a dialogue between buyers of her service and the business.