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How are sunk costs and fixed costs related?


A) They are not related in any way.
B) Sunk costs cannot be recovered and fixed costs can be avoided by shutting down.
C) In the short run they are equal to each other.
D) In the long run they are equal to each other.

E) B) and D)
F) B) and C)

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Which of the following is a characteristic of a monopoly?


A) It is easy for new firms to enter the market.
B) There is only one seller in the market.
C) The product is not unique.
D) The firm has no control over price.

E) C) and D)
F) A) and B)

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Both buyers and sellers are price takers in a perfectly competitive market because


A) the price is determined by government intervention and dictated to buyers and sellers.
B) each buyer and seller knows it is illegal to conspire to affect price.
C) both buyers and sellers in a perfectly competitive market are concerned for the welfare of others.
D) each buyer and seller is too small relative to others to independently affect the market price.

E) B) and C)
F) All of the above

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Firms in perfect competition produce the productively efficient output level in the short run and in the long run.

A) True
B) False

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What is meant by the term "long-run competitive equilibrium?

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Long-run competitive equilibri...

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If a firm in a perfectly competitive industry introduces a lower-cost way of producing an existing product, the firm will be able to earn economic profits in the long run.

A) True
B) False

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Table 12-1 Table 12-1    Table 12-1 shows the short-run cost data of a perfectly competitive firm that produces plastic camera cases. Assume that output can only be increased in batches of 100 units. -Refer to Table 12-1. Suppose the fixed cost of production rises by $500 and the price per unit is still $8. What happens to the firm's profit-maximizing output level? A)  It must fall. B)  It must rise to offset the increased cost. C)  It will remain the same. D)  The firm will shut down. Table 12-1 shows the short-run cost data of a perfectly competitive firm that produces plastic camera cases. Assume that output can only be increased in batches of 100 units. -Refer to Table 12-1. Suppose the fixed cost of production rises by $500 and the price per unit is still $8. What happens to the firm's profit-maximizing output level?


A) It must fall.
B) It must rise to offset the increased cost.
C) It will remain the same.
D) The firm will shut down.

E) B) and C)
F) A) and B)

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Figure 12-9 Figure 12-9   Figure 12-9 shows cost and demand curves facing a profit-maximizing, perfectly competitive firm. -Refer to Figure 12-9. At price P<sub>3</sub>, the firm would produce A)  Q<sub>2</sub> units B)  Q<sub>3</sub> units. C)  Q<sub>4 </sub>units. D)  Q<sub>5</sub> units. Figure 12-9 shows cost and demand curves facing a profit-maximizing, perfectly competitive firm. -Refer to Figure 12-9. At price P3, the firm would produce


A) Q2 units
B) Q3 units.
C) Q4 units.
D) Q5 units.

E) A) and B)
F) C) and D)

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If a perfectly competitive firm's price is less than its average total cost but greater than its average variable cost, the firm


A) is earning a profit.
B) should shut down.
C) is incurring a loss.
D) is breaking even.

E) None of the above
F) A) and D)

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Which of the following is a characteristic of an oligopolistic market structure?


A) There are few dominant sellers.
B) Each firm sells a unique product.
C) It is easy for new firms to enter the industry.
D) Each firm need not react to the actions of rivals.

E) B) and C)
F) C) and D)

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Figure 12-2 Figure 12-2   -Refer to Figure 12-2. Why is the total revenue curve a ray from the origin? A)  because revenue increases at an increasing rate B)  because revenue increases at a decreasing rate C)  because the firm can sell its product at a constant price D)  because the firm must lower its price to sell more -Refer to Figure 12-2. Why is the total revenue curve a ray from the origin?


A) because revenue increases at an increasing rate
B) because revenue increases at a decreasing rate
C) because the firm can sell its product at a constant price
D) because the firm must lower its price to sell more

E) None of the above
F) B) and D)

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The price of a seller's product in perfect competition is determined by


A) the individual seller.
B) a few of the sellers.
C) market demand and market supply.
D) the individual demander.

E) All of the above
F) B) and D)

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In the long run, the entry of new firms in an industry


A) harms consumers by forcing prices up above the level of average cost
B) benefits consumers by forcing prices down to the level of total cost.
C) harms consumers by forcing prices up above the level of total cost
D) benefits consumers by forcing prices down to the level of average cost.

E) A) and B)
F) None of the above

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The demand curve for each seller's product in perfect competition is horizontal at the market price because


A) each seller is too small to affect the market price.
B) the price is set by the government.
C) all the sellers get together and set the price.
D) all the demanders get together and set the price.

E) B) and C)
F) A) and D)

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Figure 12-15 Figure 12-15   -Refer to Figure 12-15. Suppose a typical firm in a perfectly competitive market is earning economic profits in the short run. Which of the diagrams in the figure depicts what happens in the industry as it transitions to a long-run equilibrium? A)  Panel A B)  Panel B C)  Panel C D)  Panel D -Refer to Figure 12-15. Suppose a typical firm in a perfectly competitive market is earning economic profits in the short run. Which of the diagrams in the figure depicts what happens in the industry as it transitions to a long-run equilibrium?


A) Panel A
B) Panel B
C) Panel C
D) Panel D

E) A) and B)
F) None of the above

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Suppose the equilibrium price in a perfectly competitive industry is $15 and a firm in the industry charges $21. Which of the following will happen?


A) The firm's profits will increase.
B) The firm's revenue will increase.
C) The firm will not sell any output.
D) The firm will sell more output than its competitors.

E) A) and D)
F) A) and B)

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In early 2007, Pioneer and JVC, two Japanese electronics firms, each announced that their profits were going to be lower than expected because they both had to cut prices for LCD and plasma television sets. Which of the following could explain why these firms did not simply raise their prices and increase their profits?


A) The move to cut prices is probably just a temporary one to gain market share. In the long run the firms will raise prices and be able to increase their profits.
B) Most likely, intense competition between these two major producers probably pushed prices down. Thereafter, each feared that it would lose its customers to the other if it raised its prices.
C) In perfect competition, prices are determined by the market and firms will keep lowering prices until there are no profits to be earned.
D) The firms are still making profits, just not as high as expected so there is room to lower prices until one can force the other out of business.

E) None of the above
F) B) and D)

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If a perfectly competitive apple farm's marginal revenue exceeds the marginal cost of the last bushel of apples sold, what should the farm do to maximize its profit?


A) determine what the total revenue and total cost of production are
B) increase output
C) decrease output
D) lower its price to sell more

E) None of the above
F) A) and B)

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For a perfectly competitive firm, average revenue is equal to


A) marginal cost.
B) the market price.
C) total revenue.
D) average fixed cost.

E) C) and D)
F) A) and B)

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What is meant by productive efficiency? How does a perfectly competitive firm achieve productive efficiency?

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Productive efficiency refers to the situ...

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